While some of this depends on the person, the majority of people tend to follow definite trends — including how they view a web page. In an article on visual principles , Alex Bigman, Design Writer for 99Designs, talks about the two predominant reading patterns for cultures who read left to right. Let's look at each of these in turn.
Typically for text-heavy websites like blogs, the F-Pattern comes from the reader first scanning a vertical line down the left side of the text looking for keywords or points of interest in the paragraph's initial sentences.
When the reader finds something they like, they begin reading normally, forming horizontal lines. The end result is something that looks like the letters F or E.
Jakob Nielson of the Nielson Norman Group conducted a readability study based on users scanning thousands of websites and elaborates on the practical implications of the F-Pattern:. You can see in the image that the most important content can be seen in a few seconds, with more detailed content and a call to action presented immediately below for quick scanning.
The F-pattern can be very helpful for sites that want to embed advertising or calls to action in a way that doesn't overwhelm the content.
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Just remember that content is always king, and the sidebar exists to get users involved in a deeper level. As with all patterns, the F-Pattern is a guideline — rather than a template — because the F-pattern can feel boring after the top rows of the F.
Z-Pattern scanning occurs on pages that are not centered on the text. The reader first scans a horizontal line across the top of the page, whether because of the menu bar, or simply out of a habit of reading left-to-right from the top.
When the eye reaches the end, it shoots down and left again based on the reading habit , and repeats a horizontal search on the lower part of the page. The Z-Pattern is applicable to almost any web interface since it addresses the core website requirements such as hierarchy, branding, and calls to action.
The Z-pattern is perfect for interfaces where simplicity is a priority and the call to action is the main takeaway. Forcing a Z-pattern for a website with complex content may not work as well as the F-pattern, but a Z-pattern can help bring a sense of order to simpler layouts and increase conversion rates. Spy software download free, spy phone listener, cell phone tracking location without them knowing, spy on any cell phone free software download the test results are the How Can I Monitor My iPhone 6 Location from My Computer from the test tools.
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